Case Study: Eightfold AI achieves clearer marketing attribution and pipeline growth with LeanData

Eightfold AI drives massive pipeline growth with LeanData

Eightfold AI's marketing team needed to accurately measure ROI and understand which accounts were engaging with their campaigns. Their data was siloed in Salesforce and Marketo, requiring manual reporting and lacking a single source of truth trusted by Sales. They turned to LeanData for an analytics and attribution solution to address this challenge.

LeanData provided a unified analytics platform within Salesforce, creating dashboards for account engagement and implementing first, multi, and last touch attribution models. This gave Eightfold data-driven insights into the customer journey and program effectiveness. With LeanData, reporting was automated, sales gained visibility into marketing, and the team could pivot strategies during the pandemic, ultimately driving massive pipeline growth.

Eightfold AI