Case Study: Dell Technologies achieves faster, global lead routing with LeanData

Dell Technologies gets leads to 25,000+ reps almost instantly with LeanData

Dell Technologies faced significant challenges with its outdated lead management system, which was hampered by slow manual processes, technical debt from an over-customized Salesforce instance, and complex routing logic that required IT intervention for every change. This resulted in slow lead routing times, duplicate leads, and a lack of global standardization. To address this, Dell partnered with vendor LeanData to implement its lead management and routing solution.

By implementing LeanData, Dell empowered its Marketing Operations team to control routing logic directly, eliminating the need for IT and establishing a consistent global process. The solution provided an audit log for troubleshooting and automated the mapping of leads to accounts. The results were astronomical: LeanData dramatically decreased lead routing time, getting high-priority leads to sales reps in minutes, which increased sales revenue and freed up IT resources.

Dell Technologies