Case Study: Cybrary boosts pipeline and closed-won revenue with LeanData

Cybrary grows new pipeline 133% with LeanData

Cybrary faced a major lead routing challenge, with a manual process causing a backlog that took nearly a year to assign. They were receiving up to 20,000 leads per week, but the effort of exporting from Marketo, importing into Salesforce, and manually assigning them was crippling their sales efficiency.

By implementing LeanData to automate lead routing, Cybrary strategically routed leads based on scores and used SLAs to ensure rapid follow-up. This solution provided critical visibility and automation. The impact was substantial, including a 133% increase in new pipeline and a 98% increase in revenue from closed-won opportunities within one quarter.

Cybrary