Case Study: Revenue Pulse achieves accurate, complete marketing attribution with LeanData

Comparison of top solutions leads prominent flash data storage company to select LeanData for marketing attribution that it can trust

A publicly traded, Bay Area flash data storage company that had scaled quickly struggled to measure marketing’s true influence across online ads, events, channel programs and large buying teams. The executive team engaged Revenue Pulse to run an unbiased, data-driven “bake-off” of attribution options (Salesforce, Marketo and LeanData) because existing models under‑reported campaign impact and couldn’t reliably calculate ROI.

Revenue Pulse found LeanData delivered the most complete and trustworthy view by matching leads to accounts, supporting first/multi/last-touch, configurable weighting and defined time frames—uncovering connections the other models missed. Using the client’s data, LeanData attributed $20.8M of pipeline versus $15.6M for Marketo and $12.5M for Salesforce, giving the company confident, actionable attribution to optimize campaign spend and improve marketing ROI.

Revenue Pulse

David Walker

Marketo Consultant