Case Study: Brandwatch boosts speed to lead with LeanData and Salesforce Sales Engagement

Brandwatch boosts lead conversions by 391% with LeanData

The customer, Brandwatch, faced the challenge of manually adding leads to sales cadences in Salesforce Sales Engagement, a time-consuming process that created delays and increased time-to-first-touch. This resulted in higher customer acquisition costs and reduced lead conversion. To address this, they turned to vendor LeanData and its integration with Salesforce Sales Engagement.

LeanData's solution automated the distribution of leads and contacts to the most relevant sales cadences, instantly determining the right outreach based on contextual information. This implementation provided Brandwatch with efficiency and speed. The case study cites key results, including a 391% increase in lead conversions when responding within one minute and the ability to qualify seven times more leads by responding in the first hour.

Brandwatch