Case Study: Bitrise achieves streamlined lead routing and meeting scheduling with LeanData

Bitrise Revs Up Lead Routing and Meeting Scheduling with LeanData

Bitrise, a globally distributed mobile DevOps provider, needed a better way to manage lead routing and meeting scheduling across two separate systems. Its operations team struggled with complex routing logic, limited visibility, and constant maintenance, and turned to LeanData to simplify the process with a centralized platform and BookIt for Forms.

LeanData implemented a unified, visual solution for routing and scheduling, backed by professional services support during implementation. The results included a 54% conversion rate for meetings booked through BookIt for Forms, a 1-hour SLA for webform conversions, less administrative work for sales reps, and clearer lead management metrics, with LeanData also enabling faster rerouting, audit logs, and automated Slack alerts.

Bitrise

Rachel Ashton

Head of Marketing Operations