Case Study: Autodesk boosts lead-to-opportunity conversion with LeanData

Autodesk boosts lead-to-opportunity conversion from 2% to 10% with LeanData

Autodesk, a global leader in construction software, faced a challenge in managing a high volume of marketing leads across its complex global operations. Their business development representatives were overwhelmed, and the existing process could not scale to support personalized follow-up in multiple languages across a diverse product portfolio. To address this, Autodesk partnered with LeanData to transform its lead management program.

Using LeanData, Autodesk implemented sophisticated routing rules, lead-to-account matching, and enforced strict SLAs to ensure leads were quickly assigned to the right reps. This solution, integrated with Outreach for targeted content, dramatically improved efficiency. The results were significant: lead-to-opportunity conversion rates jumped from 2% to 10%, worked leads increased from 60% to 99%, and all leads were contacted within one business day, enabling Autodesk to reduce team size while maintaining performance.

Autodesk