Case Study: Amplify reduces lead response time by 84% with LeanData

Amplify boosts MQL-to-SQL conversion from 12% to 17% with LeanData

Amplify faced a challenge where its Marketing and Sales teams lacked a common definition of a qualified lead and struggled with dirty data, making follow-ups time-consuming. The organization had no visibility into key metrics like lead contact time or conversion rates. To address this, they turned to LeanData for a lead routing solution.

The solution from LeanData implemented a system to route leads and contacts to the right sales reps in real time. This technical fix, combined with Amplify's internal process changes, reduced the time to assign and contact leads by 84% and increased the MQL to SQL conversion rate from 12% to 17%. LeanData helped the company exceed its goal for Marketing-driven bookings by 38% and fostered greater trust between departments.

Amplify