Case Study: Alation achieves an 88% improvement in lead response time with LeanData

Alation Experiences 88% Improvement in Lead Response Time with LeanData

Alation, a leader in enterprise data intelligence software, needed to improve speed to lead and replace manual, error-prone lead routing processes as it scaled rapidly across new regions and territories. Using LeanData for lead-to-account matching and routing, Alation also adopted LeanData BookIt and integrations to support its growing SDR team and more complex GTM motions.

LeanData implemented matching, routing, Multi-Graph, audit logs, and BookIt to automate lead assignment, fix routing errors, and let prospects book meetings instantly. The result was an 88% improvement in lead response time, plus 25–30 hours of manual troubleshooting saved each week, while giving Alation greater agility to manage new reps, territories, and sales motions.

Alation

Krishna Shah

Marketing Operation Lead