Case Study: Uber for Business increases deal velocity with LeanData

How Uber Increased Deal Velocity by 68% with LeanData

Uber for Business, the corporate travel and meal solutions arm of Uber, was struggling with a disconnected go-to-market process that created lead-routing issues, missed SLAs, and slow sales follow-up. Using LeanData’s intelligent GTM orchestration platform and BookIt scheduling, the team needed a more agile way to manage lead flow and improve alignment between marketing and sales.

LeanData helped Uber rebuild its routing and automation workflows without code, reducing unassigned MQLs from 10% to under 1% and increasing SLA compliance from 40% to 85%. With BookIt, Uber also cut deal cycle time from 78 days to 25 days, boosting deal velocity by 68% and improving win rates from 32% to 49%.

Uber

Nicole Peinado

Revenue Technology Manager, AI Ops