Case Study: Zoom achieves faster revenue operations with LeanData

How Zoom Used Intelligent GTM Orchestration to Break Down Operational Silos & Increase Revenue

Zoom, the AI-first work platform, was struggling with go-to-market teams operating in silos and relying on manual processes that slowed lead routing, delayed channel revenue work, and created heavy sales support overhead. Zoom turned to LeanData and its Intelligent Go-to-Market Orchestration platform to help unify Marketing, Sales, and Channel operations.

Using LeanData’s no-code orchestration tools, Zoom optimized lead routing, automated account assignments, and removed manual reassignments without waiting for IT. LeanData helped Zoom cut routing time by 39%, raise lead-to-opportunity conversion from 11% to 17%, and speed channel account assignment deployment by 92%, while also saving about 20 hours per quarter for Sales Support.

Zoom

Kelly Sheetz

Head of Global MarTech Operations