Case Study: Veeam achieves 238% higher pipeline value with LeanData

How Veeam Unlocked Hidden Pipeline and Boosted Opportunity Value by 200% with LeanData

Veeam, the Data and AI Trust company, needed to generate more pipeline and signals without adding headcount or budget. Its lead-centric approach left buyer data fragmented across Salesforce, Marketo, and intent tools, making it hard for marketing and SDRs to see the full account picture and uncover hidden opportunities.

To solve this, Veeam used LeanData’s Intelligent Go-to-Market Orchestration to unify signals in Salesforce and shift to a buying-group model. LeanData helped Veeam automate opportunity assembly, improve workflow agility, and align teams around pipeline; results included a 238% increase in pipeline value, a 46% rise in average opportunity size, and over 200% higher opportunity value when three or more buying-group members were involved.

Veeam

Courtnie Luetke

Senior Director, Marketing Operations