Case Study: Brandwatch doubles conversions with LeanData intelligent GTM orchestration

How Brandwatch Doubled Conversion Rates with Intelligent GTM Orchestration

Brandwatch, part of the Cision family of brands, needed to replace manual, error-prone lead routing that was slowing follow-up and creating bottlenecks for its sales teams. The company was using LeanData to improve lead handling, lead-to-account matching, and routing across inbound and outbound teams.

LeanData implemented intelligent GTM orchestration with automated lead-to-account matching, multi-object routing, and integrations with tools like Salesforce, Salesloft, and 6sense. As a result, Brandwatch cut time to first touch from hours to about 5 minutes, eliminated manual lead redistributions, and doubled MQL-to-meeting conversion rates.

Brandwatch

Emily Ketchum

Vice President, Marketing Ops