Case Study: The Lab achieves a 19% monthly sales increase and 51% order growth with LeafLink Ads

The Lab finds success with sponsored ads for 4.20

The Lab, a Colorado concentrates brand with 8+ years in business and 500+ SKUs on LeafLink, turned to LeafLink to solve a key problem: they had been using LeafLink for wholesale order management for over 2 years but lacked analytics to measure advertising success. Facing the need to increase sales and reach new business ahead of 4.20, The Lab partnered with LeafLink to run targeted sponsored ads.

LeafLink ran sponsored ads on the LeafLink Discover and Shop Brands pages targeting purchasing managers in Colorado for one month, using discount messaging and featuring PURE high terpene extract cartridges. The campaign delivered 15,217 impressions from licensed retailers, 44 menu visits from ad clicks, re-engaged a client after 6+ months, and prompted 4 clients to place two orders in a month. The Lab recorded 2 first orders totaling over $4,000, $39,000 in orders from users who clicked an ad first, a 19% monthly sales increase over the prior six-month average, a 51% month-over-month orders increase, and a 100% sample orders increase — all via LeafLink.

The Lab