Case Study: Lion Labs reaches new retail buyers and drives reorders with LeafLink marketing services

Lion Labs Increases Order Frequency and Drives Retail Sales Using PoST

Lion Labs, a cannabis processing company in Michigan, faced the challenge of expanding its customer base and re-engaging previous buyers in a fast-growing market while operating with a small team focused on product development. They needed an efficient method to connect with new retail partners without diverting resources from their core operations, turning to LeafLink's marketing services for a solution.

To address this, LeafLink implemented its sponsored email service and CRM tools. This solution allowed Lion Labs to send targeted alerts about new products and stock availability, develop new customer relationships, and leverage expert guidance from their LeafLink Customer Experience Lead. The results were highly successful, with one email campaign achieving over a 50% open rate and generating organic orders from new retailers, many of whom became consistent re-ordering customers, justifying the investment and allowing Lion Labs to focus on scaling their operations.

Lion Labs

Erik Root

Chief Operating Officer