Case Study: Illicit drives $5M+ in growth with LeafLink software

Illicit drives $5M+ in growth with LeafLink software

Illicit, a premium vertically integrated cannabis brand with locations in Missouri and New Jersey, needed a compliant way to drive growth, manage wholesale purchase orders, and reach retail buyers in a heavily restricted advertising environment. The company partnered with LeafLink and used its software and Marketplace to standardize workflows across brands, dispensaries, and markets.

With LeafLink, Illicit implemented sponsored listings in the LeafLink Marketplace, linked order management, and data reporting to support marketing and procurement. The results included more than 100X ROAS from advertising, 190+ ad-influenced orders, 2,000+ wholesale orders processed, and over $1M in wholesale orders from Marketplace ads in 2024, helping Illicit scale efficiently while expanding into new markets.

Illicit

David Craig

VP of Marketing