Case Study: Tribe Collective boosts reengagement and new product growth with LeafLink

How Tribe Collective re-engaged customers with ads on LeafLink, and lifted purchase order rates with their strong calls to action

Tribe Collective, a leading cannabis brand, faced the challenge of re-engaging dormant customers and driving growth for new products within the strict digital advertising limitations of the cannabis industry. Their previous marketing efforts were inconsistent, so they turned to the advertising platform from their vendor, LeafLink, to find a new strategic solution.

LeafLink's solution involved a multi-pronged advertising strategy using brand overview ads and targeted SKU advertisements with strong calls to action. This approach successfully re-engaged 36 clients and added 11 net new customers, culminating in a new 6-month agreement for Tribe Collective with LeafLink and significantly enhancing their brand visibility.

Tribe Collective

Caleb Croy

Chief Marketing Officer