Case Study: Lion Labs expands retail reach and drives consistent reorders with LeafLink Sponsored Emails

How Lion Labs utilized LeafLink’s marketing services to reach new retail clients and re-engage with previous buyers

Lion Labs, a Michigan-based cannabis processor focused on edibles and concentrates, needed an efficient way to reach new retail partners and re-engage previous customers while keeping a small team focused on product development. To solve that challenge they used LeafLink’s Sponsored Emails to target Michigan buyers on the LeafLink marketplace.

LeafLink’s Sponsored Email program — supported by LeafLink’s CRM and Customer Experience lead — reached 308 retailers with a 43% open rate, drove organic orders from stores that hadn’t purchased before, and produced consistent reorders, freeing Lion Labs to scale production and focus on new products.

Lion Labs

Erik Root

Chief Operating Officer