Case Study: Wana Brands achieves 2x lift in new customer ROAS with LeafLink Marketplace Ads

How cannabis brand Wana leveraged LeafLink's advertising solution to gain a 2x lift in new customer ROAs

Wana Brands, a leading cannabis edibles company, needed a better way to market its products online amid strict advertising regulations and platform restrictions. Working with LeafLink, Wana used the LeafLink Marketplace and its advertising solution to reach dispensary buyers in key states, including Colorado, Oregon, and Oklahoma, and promote its Wana Optimals line.

LeafLink implemented Featured Brand Ads and Discover Products Banner Ads, placing Wana prominently in marketplace search results and other high-visibility spots. The campaign helped Wana reach qualified new customers and re-engage existing buyers, delivering a 2x lift in new customer ROAS and supporting increased distribution for new SKUs in target markets.

Wana Brands

Joe Hadas

Chief Marketing Officer