Case Study: GOOD Cannabis boosts sales and brand loyalty with LeafLink

How a brand that was already in most dispensaries partnered with LeafLink to engage and excite customers with a B2B advertising campaign

GOOD Cannabis, a vertically integrated cannabis company based in Fairbanks, Alaska, was already widely distributed across retail stores but began losing share in categories like gummies and flower as new brands entered the market. To strengthen brand loyalty and keep existing buyers engaged, GOOD Cannabis partnered with LeafLink, using LeafLink’s marketplace and B2B advertising tools to drive attention to new products and direct customers to its online menu.

LeafLink helped GOOD Cannabis launch an experimental infused instant coffee powder through dashboard ads and marketplace promotions, quickly generating interest and sell-through. The campaign led to more than 8,000 impressions, over 40 wholesale purchase orders worth more than $190,000, and a return on ad spend of more than 10X over three months.

GOOD Cannabis

Trevor Haynes

Co-Founder and General Manager