Case Study: 14er Boulder achieves targeted retailer reach and $99K+ ad-driven revenue with LeafLink advertising

How 14er Boulder used LeafLink Advertising to transition their advertising into an e-commerce marketplace

14er Boulder, a pioneering Colorado cannabis brand, needed to move its long-established print and in-person advertising into the e-commerce wholesale channel while navigating digital ad restrictions on platforms like Google and Facebook. To reach retailers at the point of purchase, 14er Boulder turned to LeafLink advertising, using Featured Brand Ads and Display Ad Bundles within the LeafLink marketplace.

LeafLink placed 14er’s Featured Brand Ads at the top of search results and distributed Display Ad Bundles across the marketplace, allowing targeted outreach, re-engagement of past buyers, and performance-driven timing and messaging. In April 2020 the LeafLink campaigns produced 22 retailer orders, generated more than $99k in advertising-attributed revenue, and drove 308 impressions; LeafLink’s analytics also showed Featured Brand Ads delivered the best ROI, informing 14er’s ongoing ad strategy.

14er Boulder

Joe Wright

Senior VP of Marketing & Branding