Case Study: High Life Farms achieves 3X ROI on sample distribution with LeafLink

High Life Farms Partners with LeafLink to Take the Burden Out of Distributing Samples, Sees a 3X ROI

High Life Farms, a national vertically integrated cannabis company, struggled with the operational burden of distributing trade samples in Michigan: state rules limited self-distribution above certain thresholds, third-party deliveries were costly and inefficient, sales reps had to divert time to hand-deliver samples, and the company lacked an easy way to map sample distribution to sales ROI. To address this, High Life Farms partnered with LeafLink and used LeafLink’s Samples Program.

LeafLink’s Samples Program leveraged scheduled retail routes, guaranteed broad sample delivery, and provided reporting and follow-up support to connect samples to sales. After running the program twice over two months, High Life Farms achieved a 3X (300%) ROI, generated $45K in sample-product sales, and recorded 19 unique retailers purchasing sample products—demonstrating clear, measurable impact from LeafLink’s solution.

High Life Farms

Erin Mulkeran

Product Manager