Case Study: Bud & Mary’s boosts wholesale sales with LeafLink

Bud & Mary’s + LeafLink partnership boosts sales in 3 months

Bud & Mary’s, a vertically integrated cannabis company operating in Colorado, Iowa, and Michigan, needed a more effective way to reach licensed retail buyers, manage a growing number of customer touchpoints, and market products within a highly regulated industry. The company turned to LeafLink for support with its Ads, CRM, and Insights tools to improve sales execution and marketing efficiency.

Using LeafLink’s marketplace ads, integrated CRM, and advertising insights, Bud & Mary’s promoted its Batch disposable vape brand directly to dispensary buyers in Colorado and tracked customer communications across markets. The three-month campaign generated more than 17,000 impressions and 130 wholesale purchase orders, delivering over 10X ROAS. LeafLink also gave leadership actionable data for capital-efficient growth and helped the team stay organized at scale.

Bud & Mary’s

Lindsey Fuchs

Sales Director