Case Study: Vidyard reengages cold leads and discovers new leads with LeadSift

Vidyard is Reengaging Cold Leads and Discovering New Leads Using Leadsift’s Content-based Lead Generation

Vidyard, the video platform for business, wanted a more scalable way to generate leads. The marketing team was spending hours each week manually scouting blogs and social channels for content engagement signals, especially around competitors and industry topics, which made content-based lead generation time-consuming and hard to scale. LeadSift’s intent-based lead generation service was used to help address this challenge.

LeadSift deployed an automated system to identify prospects engaging with competitor or industry content and deliver qualified leads directly to Vidyard’s sales and marketing teams, complete with contact and social profile information. The result was several sales meetings and large new opportunities within weeks, plus a more efficient pipeline: LeadSift provided Vidyard with 70% net new accounts and 30% reactivated cold leads, helping the team scale outbound efforts and focus more strategically.

Vidyard

Jon Spenceley

Marketing Manager