Case Study: PayPal boosts LATAM sales performance with LeadGenius

TAM Analysis, Account Prioritization, Sales Efficiency

PayPal worked with LeadGenius to better understand its e-commerce merchant TAM in Latin America and support its ABM strategy in the region. The challenge was to identify and prioritize the right target accounts, then enrich them with the key decision makers and buying committee contacts needed for effective outreach.

LeadGenius analyzed target regions, ranked merchants by revenue potential, GPV, and other custom data points, and delivered complete contact and location details for decision makers. The result was 100% sales focus on verified, prioritized merchants, $3M in opportunities in the first 90 days, 2x more booked meetings, a 30% increase in pipeline coverage, and 220% of quota in Brazil in the first year.

PayPal