Case Study: Snowflake boosts lead-to-opportunity conversion with LeadGenius

Snowflake - Customer Case Study

Snowflake, the cloud-based data warehousing company, needed to improve contact and account coverage for account-based marketing and demand generation, especially when traditional data providers and tools were not generating enough event registrations or supporting strong lead-to-opportunity conversion. To solve this, Snowflake turned to LeadGenius for global contact and account data enrichment.

LeadGenius provided a tech-plus-human-intelligence approach to enrich and validate Snowflake’s contact and account data, helping the team reach more of the right prospects and fill gaps in coverage. The result was a 3x improvement in lead-to-opportunity conversion, meeting conversion rates of about 35–40% on ABM programs, and stronger performance generating registrations for the Data Cloud World Tour when other tools had failed.

Snowflake

Daniel Day

Director of Account-Based Marketing