Case Study: Salesforce boosts ABM coverage and bookings with LeadGenius

Salesforce Clones Best Practices of Top Performers

Salesforce, a global leader in CRM solutions, struggled to execute effective ABM plays because around 80% of its accounts were missing key fields. This made it difficult for AEs to personalize outreach, identify buyers, and avoid spending nearly 10 extra days each quarter on account research. LeadGenius helped Salesforce improve contact and account coverage for its global marketing and sales efforts.

LeadGenius built complete buying centers for each account, with at least two contacts per department, while also mapping key roles, tech stacks, competitors, and integrators. The result was 4,521 records delivered, 30% higher pipeline coverage, 2x more booked meetings, faster deal cycles, and improved CRM/outreach accuracy. Salesforce also reported reduced AE research time by 10 days per quarter and stronger top-of-funnel and MQL quality thanks to LeadGenius.

Salesforce