Case Study: Snowflake boosts lead-to-opportunity conversion with LeadGenius

Power Account Based Marketing Strategy for Snowflake

Snowflake, the cloud-based data warehousing leader, needed to improve contact and account coverage for account-based marketing and demand generation. Traditional data providers and tools were not delivering the accuracy or depth Snowflake needed, especially for event registration and full buying-committee visibility. LeadGenius was brought in as a data partner to support these efforts.

LeadGenius used its tech-plus-human-intelligence approach to enrich and validate global contact and account data for Snowflake. The result was a 3x improvement in lead-to-opportunity conversion, meeting conversion rates of 35–40%, and better performance generating registrations for the Data Cloud World Tour. Snowflake also reported 30% higher pipeline coverage, 2x more booked meetings, faster deal cycles, and improved CRM and outreach accuracy thanks to LeadGenius.

Snowflake

Christopher Marshall

Snowflake