Case Study: Intercom saves 3,714 hours and boosts sales efficiency with LeadGenius

Intercom - Customer Case Study

Intercom, the messaging-first customer communications platform, needed a way to scale global sales outreach without burdening reps with manual research. With over 30,000 customers but a much larger market opportunity, the team wanted a steady flow of pre-filtered prospects and validated data to target the right accounts and personas more efficiently.

LeadGenius partnered with Intercom to enrich and verify account and contact data, including buying signals like “book a demo” pages, chatbot functionality, non-standard titles, and selective direct mail addresses. The result was significant: Intercom’s global sales team saved 3,714 hours by enriching 6,895 accounts with 32,513 contacts, while marketing saved 462 hours on 12,481 ABM contacts; overall, the company saw improved pipeline coverage, more booked meetings, and faster deal cycles.

Intercom

David Carr

Head of Sales Operations