Case Study: 4DMC improves outbound and inbound fundraising with LeadDesk

4DMC succeeds in outbound and inbound charity fundraising with LeadDesk

4DMC, a Dutch contact center founded in 2010, specializes in fundraising for charity organizations such as Red Cross, Unicef, Heart Foundation, and World Animal Protection. The company handled both outbound and inbound telemarketing, but its previous calling solution was unstable and offered poor reporting, making it difficult to monitor performance and report results to customers.

To improve its operations, 4DMC switched to LeadDesk in 2018, using the platform for both outbound and inbound telemarketing. With LeadDesk, 4DMC says “everything works,” and the company gained a clear overview of key performance indicators plus stronger customer support from LeadDesk’s Netherlands team. Today, about 80% of its activity is outbound and 20% inbound, and 4DMC is also preparing to use LeadDesk for call follow-up emails to further streamline its processes.

4DMC

Marc Ruygt

Director