Case Study: Demandbase achieves a culture of continuous feedback and connected employee growth with Lattice

Lattice and the Culture of Continuous Feedback at Demandbase

Demandbase, the Smarter GTM™ company for B2B brands, faced a rapid scaling challenge when headcount jumped from about 300 to 800 employees through three acquisitions during COVID-19. That growth made it hard to preserve culture, enable consistent manager–employee conversations, and scale people operations. After evaluating solutions, Demandbase adopted Lattice (Platform with Premium Support) to serve as the central people-management hub for performance, 1:1s, weekly updates, and career development.

Lattice was rolled out for weekly 1:1s, bi‑annual check‑ins and the Lattice Grow module, giving managers and employees a shared place to track progress, feedback, and career plans. The result: faster alignment across teams, smoother integration of acquired employees, and more continuous, transparent feedback—helping a 20‑person People team support an 800‑employee company. Demandbase credits Lattice with strengthening communication, onboarding, and career visibility so people feel connected and focused on shared outcomes.

Demandbase

Landon Pearson

Chief People Officer