Case Study: Webflow achieves career clarity and transforms managers into career coaches with Lattice

How Webflow Uses Lattice to Turn Managers Into Career Coaches

Webflow, a remote-first no-code website builder, struggled to give managers a clear, repeatable way to help employees progress—managers frequently asked “How do I know when someone’s ready?” and the company lacked structured job levels, competencies, and growth plans. To address this gap, Webflow partnered with Lattice and adopted Lattice Grow to bring career ladders and competency frameworks into their talent process.

Using Lattice Grow, Webflow formalized competencies, job levels, and individual growth plans and embedded them into regular one-on-ones, turning managers into confident career coaches. As a result (per Webflow), employees now have clearer paths to promotion, development conversations happen more regularly and comfortably, and promotions are fairer and more transparent thanks to Lattice.

Webflow

Nicole Hopkins

Director of People Operations