Case Study: Muck Rack drives engagement, performance, and employee development with Lattice

How Muck Rack Drives Engagement, Performance, and Development With Lattice

Muck Rack, a mid-market technology company, needed a more scalable way to manage employee engagement, performance, and development as it grew rapidly from about 75 to 250+ employees and became fully distributed. The team wanted to move away from ad hoc promotions, compensation changes, and inconsistent feedback, and instead introduce standardized, equitable people practices using Lattice.

With **Lattice**—including Engagement, Reviews, OKRs & Goals, and Grow—Muck Rack implemented bi-annual performance reviews with calibration, annual engagement surveys, and competency matrices for individual contributors and managers. The results included a 100% performance review completion rate, stronger transparency and fairness in reviews, and actionable employee feedback that informed initiatives like a 2023 action plan, community-building programs, and plans for more career-path transparency.

Muck Rack

Erica Raphael

VP of People