Case Study: Cruise achieves a thriving, scalable culture while growing from 120 to 1,500+ employees with Lattice

How Cruise created a thriving culture growing from 120 to over 1,500 employees with Lattice

Cruise, the San Francisco–based developer of all‑electric self‑driving car technology, scaled rapidly from about 120 employees to more than 1,500 and faced the challenge of keeping performance management fair, transparent, and easy to use across a growing, highly matrixed organization. To support a 15‑person HR team managing frequent large hiring classes and complex onboarding, Cruise adopted Lattice (Platform with Premium Support) to provide a scalable people operations foundation.

Lattice implemented a single, intuitive performance management suite—centralizing feedback, goals, 1:1s, automated 90‑day reviews, and calibration tools—so managers had one source of truth and people ops could automate routine cycles. The result: smoother onboarding and reviews at scale, stronger calibration and fairness, and a 97% completion rate in Cruise’s most recent review cycle, demonstrating measurable gains in participation and process efficiency driven by Lattice.

Cruise

Lindsay Munro

Former HR Business Partner