Case Study: AllTrails improves employee engagement and career growth with Lattice

How AllTrails forged its path to better engagement at scale

AllTrails, the outdoor discovery app and website, grew rapidly from 30 employees in 2019 to more than 150, and its People team struggled to keep onboarding, feedback, and engagement consistent across a distributed, remote-first workforce. To replace scattered Google Docs and spreadsheets, AllTrails turned to Lattice, using its feedback and 1:1 tools along with reviews and surveys to create a more scalable people process.

With Lattice, AllTrails rolled out continuous Feedback, public Praise through Slack, centralized 1:1s, and onboarding/offboarding surveys, with Lattice Grow next on the roadmap to support career development. The result was stronger manager support, a culture of celebration, and survey participation that routinely beat Lattice’s benchmarks, while Lattice became the single source of truth for employee-manager conversations and engagement data.

AllTrails

Doreen Ghafari

Head of People