Case Study: Guinness World Records gives HR their weekends back with Lattice

Guinness World Records boosts engagement to 90% with Lattice

Guinness World Records, a global media and entertainment authority, faced a challenge with its outdated, once-a-year employee survey process. Their Global People & Culture Director sought a more intuitive and continuous feedback system to better listen to their global workforce, including both full-time employees and freelance adjudicators. To address this, they turned to the vendor Lattice and its engagement and pulse survey tools.

By implementing Lattice, Guinness World Records established a continuous feedback loop with multiple survey types, dramatically speeding up their process for analyzing results and taking action. The solution delivered significant measurable impact, including saving 6 hours per survey cycle, achieving a 90% peak participation rate from employees, and garnering a remarkable 76% participation rate from their freelance adjudicators. Lattice enabled the organization to quickly turn feedback into visible changes, fostering a culture where every voice is heard.

Guinness World Records