Case Study: David Wilson Homes generates 7,500+ leads and 400 sales in 5 months with LANSA CRM & Integrator

Wilson Bowden Generates a Wealth of Leads With Lansa

Wilson Bowden, the commercial development division of Barratt Developments PLC and a leading UK housebuilder, faced changing market demand toward inner‑city flats and smaller homes that required a more proactive, tightly managed sales and marketing approach. They needed to generate and follow up far more leads, reduce the time between inquiry and contact, automatically match buyers to properties, and outsource website design while retaining real‑time control of content.

Wilson Bowden implemented an end‑to‑end solution using Visual LANSA and LANSA Integrator: an integrated CRM and Sales system driven by XML feeds to an outsourced website, automatic lead mapping, email/SMS alerts to regional sales advisers and campaign automation. The system delivered rapid results—over 7,500 leads and 400 sales within five months—producing thousands of high‑quality leads, faster response times (targeting 15‑minute callbacks), better targeted marketing and lower costs.

David Wilson Homes

Bev Weston

Marketing Manager