Case Study: NTE Electronics, Inc. achieves B2C expansion and real-time ERP integration with LANSA

Nte Electronics in Control of Its Destiny With New B2c Site

NTE Electronics, a leading supplier of electronic components that sells through about 800 independent distributors, needed a way to promote its broad product line without alienating its channel partners. The company wanted a Business-to-Consumer presence but required real-time integration with its IBM i ERP, no duplicated data, and a pricing approach that would not undercut distributors.

NTE launched NTEPartsDirect using LANSA Commerce Edition, developed in three months with tight ERP integration so the site and backend share a single, real-time data set; prices were set above suggested retail to protect distributors. Delivered on time and within budget, the site expanded brand awareness, reached more consumers, enabled better analysis, cross- and up-selling, and immediate inventory updates—producing high margins and steady growth while referring large-quantity requests back to distributors.

NTE Electronics, Inc.

William Horstmann

Vice President & General Manager