Case Study: Kellogg's achieves product content transparency and GDSN compliance with LANSA

Kellogg & 1WorldSync a Long Standing Partnership

Kellogg Company, a global leader in cereals and snacks, faced growing consumer demand for transparent, accurate product information as well as tightening regulatory requirements like the EU-1169 mandate and the GDSN Major Release 3 changes. The challenge was to centralize and enrich hundreds of product attributes, improve data quality, and deliver consistent, timely content across retailers and digital channels on tight timelines.

Partnering with 1WorldSync and LANSA, Kellogg implemented LANSA Data Sync Direct as a single repository with real-time GDSN syndication, rules-based validation, automated transformations, impact analysis, data migration, and ongoing training. The solution ensured compliance with EU-1169 and MjR3, streamlined workflows, improved data quality and automation, earned Kellogg 1WorldSync’s “Power of 1” GDSN adoption award, and contributed to a rise in its corporate reputation ranking.

Kellogg's

Dave Saunders

IT Director, Global Commercial Business Solutions