Case Study: Reynolds Consumer Products achieves trusted, single-source product data and seamless GDSN syndication with LANSA

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

Reynolds Consumer Products faced a looming PIM challenge: their existing product information management system was being decommissioned just as retailers were demanding more and more attribute-level product data, with both automated and manual entry required. Reynolds needed a replacement that would replicate existing functionality while improving integrations, validation, workflow messaging, and omnichannel syndication to meet growing trading‑partner requirements.

They partnered with 1WorldSync and LANSA to implement a GDSN‑certified PIM solution and professional services that consolidated disparate sources into a single source of truth, validated data against GS1 and retailer rules, and enabled flexible syndication to GDSN and non‑GDSN recipients. The rollout delivered seamless global product information flow, improved workflows, auditability and troubleshooting, and stronger data quality and distribution capabilities — positioning Reynolds to meet current mandates and future change.

Reynolds Consumer Products

Vernetta McDowell

Director of Sales and Operations Planning