Case Study: GF Inc achieves improved customer service and 30% fewer call‑center inquiries with LANSA

Gf Inc Wraps Up Customer Service With Lansa

GF Inc, operating as GF Packaging and GF Fastening, is a leading supplier of industrial packaging and fastening products in Western Canada. The company struggled with high call‑center volumes and inefficient phone/fax order entry tied to an in‑house COBOL ERP on IBM i; earlier web and Java attempts failed due to instability, synchronization issues and a steep learning curve. GF also needed a Windows solution that would integrate with their ERP and MS Office.

GF implemented LANSA Commerce Edition for an e‑Catalogue and built a Visual LANSA Windows contact system (“Business Builder”), integrating directly with their COBOL/IBM i core. The e‑catalogue was live in weeks and 300 of the largest customers signed up within three months, producing a 30% drop in inquiry calls and increased sales as customers discovered more products. Sales staff now generate consistent, professional quotes faster, and catalog production was automated (about 80% of pages), reducing maintenance overhead and enabling reuse across projects.

GF Inc

Jim O'Reilly

President