Case Study: Gannett achieves integrated, scalable circulation and advertising management and major productivity gains with LANSA's Genesys

Gannett Brings Big Benefits To Newspapers Large And Small

Gannett Co., Inc., the largest U.S. newspaper publisher (85 dailies including USA TODAY), faced a fragmented IT landscape where separate RPG and COBOL systems managed circulation and advertising and PC-based marketing databases were uncoordinated. The company needed a scalable, portable development environment and an integrated customer/marketing view that would work across very large and very small newspapers.

Gannett implemented Genesys on LANSA to unify circulation, advertising and marketing across its System i servers, replacing legacy systems and rolling out to 70 newspapers on schedule. Built and maintained by a seven-person team, the solution accelerated development, reduced defects and maintenance effort, centralized customer data, supported integrations (PRIZM, address hygiene, merge/purge) and improved customer service and call-center efficiency.

Gannett

Peter Olsen

Manager of Genesys Development