Case Study: Allied Beverage Group achieves 24x7 customer self-service and improved sales-force connectivity with LANSA

Allied Connects With Customers and Staff

Allied Beverage Group, New Jersey’s largest wine and spirits distributor, needed a better way to communicate with its customers and a 120-person sales force that each manages 60–100 accounts. Facing legacy green‑screen systems, thousands of SKUs, and the need to deliver timely marketing, pricing, inventory and incentive information, Allied wanted a self‑service portal to improve service, reduce calls, and support online ordering without hiring specialized web developers.

Working with LANSA and Strategic Business Systems, Allied built an integrated LANSA-based web portal that ties into its iSeries applications, adds a content management system, multimedia product pages, customizable ShelfTalkers, order recaps and access to AR and invoice images. The site provides real‑time data, lets reps act on customers’ behalf, runs 24/7 and has improved ordering accuracy and customer service; over 1,100 customers registered in six months and Allied reported reduced support calls and productivity gains from using Visual LANSA.

Allied Beverage Group

Rafael Ramos

CIO