Case Study: Wholesums launches vibrant veg-popped chips with The Lane Agency

Wholesums - Customer Case Study

The Lane Agency was engaged by Wholesums, a brand from Taylors Food Group, to create a new identity and go-to-market strategy for their new line of air-popped chips made from whole vegetables. The challenge was to effectively launch this healthy, low-calorie snack and connect with its core audience.

The Lane Agency developed three creative routes and conducted market research with over 1,500 people to select the winning identity, 'Wholesums'. The solution included eye-catching packaging, a display stand for a major industry conference, new social media content, and a website. The successful launch was supported by The Lane Agency's integrated creative and media teams for the ongoing growth of the product.

Wholesums