Case Study: The R&A drives golf participation with The Lane Agency's GOLF.GOLF campaign

The R&A drives 11 million impressions with The Lane Agency

The R&A, a leading golf body, came to The Lane Agency with the challenge of launching their new GOLF.GOLF initiative. The goal was to make the sport more accessible and encourage people of all ages and skill levels to try golf, moving away from its traditional, exclusive image. The Lane Agency was tasked with creating a launch film and developing a suite of user personas and social assets to support the campaign.

The Lane Agency developed a comprehensive campaign featuring a launch film with celebrities and a suite of targeted social assets based on user personas. The solution successfully promoted the initiative, resulting in 11 million impressions and reaching 2.4 million individuals. The campaign effectively targeted venues across Scotland and drove significant sign-ups, successfully taking golf to the masses.

The R&A