Case Study: The Donaldson Trust builds a new neurodiversity brand identity with The Lane Agency

The Donaldson Trust launches a new 10-year strategy identity with The Lane Agency

The Donaldson Trust, a longstanding organization supporting neurodivergent and deaf young people, sought a new brand identity to increase its recognition and authority as it launched a new 10-year strategy. It partnered with The Lane Agency for brand services to achieve this goal.

The Lane Agency began its process with an insight-gathering workshop and involved the trust's young people from the outset. The solution was a completely new brand identity built around the proposition "Together, we’ll find your voice," which included brand personality, values, and tone of voice guidelines. The CEO of the trust praised The Lane Agency for taking the time to understand their needs, resulting in a very positive and collaborative partnership.

The Donaldson Trust