Case Study: Tech 21 achieves 40% sales growth with The Lane Agency's iPhone 7 media planning campaign

Tech 21 - Customer Case Study

Tech 21, a rapidly growing premium phone case brand, needed to generate demand around the iPhone 7 launch in both the UK and US. The Lane Agency was brought in to help them reach Apple consumers and stand out in a broad, diverse audience interested in protecting their devices.

The Lane Agency delivered a multimedia media planning campaign led by OOH, supported by digital media and magazine placements, with ads positioned near top-performing Apple stores and across 55 sites in formats including billboards, posters, tube cards, and StreetTalk. The campaign helped drive strong results: Tech 21 made more revenue in the four Black Friday days than in all of the previous November, and the business later re-forecast total annual sales to be 40% higher year over year.

Tech 21