Case Study: Taylors Snacks maintains sales and grows crisp sales with The Lane Agency

Taylors Snacks boosts Pickled Onion sales 98% with The Lane Agency

The Lane Agency was engaged by Taylors Snacks, a family-owned crisp producer, to manage the significant challenge of rebranding from their well-known name, Mackie’s Crisps. The objective was to maintain existing sales volumes and customer loyalty throughout the transition to the new brand name and packaging, all with a significantly lower budget than typical FMCG rebranding campaigns.

The Lane Agency implemented a campaign called "Spot the Difference" which focused on reinforcing that the product itself remained the same. This simple, single-minded idea was executed across TV, radio, OOH, and digital. The campaign over-delivered on its goals, resulting in double-digit growth for four product lines in Sainsbury's and making Taylors the number one premium crisp brand in Tesco Scotland.

Taylors Snacks