Case Study: Simon Howie Group boosts Burns Night sales with The Lane Agency’s Wowie campaign

Simon Howie Group - Customer Case Study

Simon Howie Group, working with The Lane Agency, wanted to keep its award-winning haggis front of mind with shoppers ahead of Burns Night, strengthening awareness before consumers even reached the supermarket. The challenge was to highlight the quality and taste of Simon Howie Foods’ haggis in a way that would stand out in a crowded seasonal market.

The Lane Agency created the “You Only Get A Wowie With Simon Howie” campaign, a mix of four humorous video spots, digital media, and out-of-home advertising across Scotland, including social platforms, YouTube, GPS-based proximity targeting, bus megas, and large commuter-route sites. The Lane Agency delivered 1 million outdoor impacts and 2 million digital impressions, achieved a cost per view of 3p and cost per click of 35p, drove 300,000+ social engagements, increased website visits 7x year over year, and helped support a record haggis sales month of more than 1.2 million sold.

Simon Howie Group

Simon Howie

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