Case Study: Silverburn boosts youth engagement with social-first content from The Lane Agency

Silverburn launches seasonal social content in 2 weeks with The Lane Agency

Silverburn, a shopping destination, wanted to capture the attention of a younger, fashion-forward audience through social media, particularly TikTok. They engaged The Lane Agency to develop elevated and engaging content that would strengthen their position as a leading destination for fashion.

The Lane Agency implemented an ongoing project with seasonal content bursts. For spring, summer, and autumn, they produced high-energy fashion films featuring trending music and up-and-coming models, shot on location and in a studio. The new content successfully gave Silverburn's social feed a younger, impactful, and dynamic look. Due to the films' success, edits were also used on in-centre screens, and The Lane Agency used the project as a test-and-learn process to identify what best resonates with younger demographics.

Silverburn